Students work to ensure a better future for tomorrow’s people and planet
October 22, 2012
Clinic students drafted a licensing agreement for the manufacture, marketing, and distribution of this greenhouse technology designed by HESE students.
HESE projects are often multiple year projects with several classes of students contributing to the iterative process. HESE not only designs products and systems, but also develops business models and finds entrepreneurial collaborators. “The greenhouse project was at a point of spinning off. The technology was sound, but without a mechanism for getting the product out, it doesn’t do a whole lot of good. It’s not innovation unless it’s adopted,” said Professor Jeffrey Erickson, director of the clinic.
Polato and Trautman drafted a licensing agreement that would allow an entrepreneur to manufacture, market, and distribute it. They then took the agreement to the HESE Greenhouse Team and explained the legal terms and ramifications to them. The Greenhouse Team later blogged, “We met with the law team for what felt like fourteen hours but was actually two hours to discuss the language of the contract... This was an extremely productive session since we had the opportunity to learn a lot about how contracts are structured and what were the various facets of legal terms that we had to be concerned about.” Erickson explained, “It was a great experience with client counseling. The students addressed issues like the ‘sticks and carrots’ of various license fees, accounting and access, and treatment of derivate products.”
After revising the contract to meet the concerns of the Greenhouse Team, the students presented the contract to Dr. Kamau Gachigi, the Kenyan entrepreneur interested in marketing the product, and helped to negotiate some of its terms. Dr. Kamau embraced the project and launched a business called Mavuuno Greenhouses. Mavuno means "harvest" in Swahili. To avoid potential trademark disputes, Dr. Kamau had to put an extra “u” in the name (an acceptable variant) which worked out for his marketing motto – “We put the you in Mavuuno!”
The clinic has also started to work with the socially responsible Ethiopian venture NutrAfrica, which is working to bring efficiencies of mass production to respective staple foods of Eastern African countries such as fufu, kocho, ugali, matouke, cassava products, and many others, including injera, a sourdough bread-like pancake ubiquitous throughout Ethiopia.
"There are a lot of Ethiopians in the diaspora who have settled in places like Washington, D.C., Dubai, and elsewhere in the Middle East and Europe," explained Erickson. "NutrAfrica wants to efficiently produce and export products because there are markets to tap into." Ethiopian exports to the U.S. are encouraged by both U.S. and Ethiopian trade policies. In the case of injera, zero-rated tax status in Ethiopia and zero import duty in the U.S. make distribution to the U.S. diaspora market a practical business goal.
The clinic will be looking at trade laws and customs regulations, both in Ethiopia and in the U.S., as well as food regulation in the U.S., to help NutrAfrica comply with all regulations on quality, packaging, labeling, and health claims, and will draft distribution contracts.
"This is just the beginning of our collaboration with NutrAfrica," Erickson said. "Future clinic students may address a number of rising legal issues, from intellectual property to entity choice and operation."