Promoting a Student Organization Event

To maximize attendance at your event you can take advantage of promotional opportunities available through Penn State Law and the School of International Affairs by following these guidelines:

• Submit all communications requests using the online communications request form.
• For best results, promote your event as far in advance as possible by sending a “save the date” email to faculty and students. This is also the time to get the event posted on the law school events calendar using the request form above.
• Partner up with affiliated organizations that will help promote your event to their members as well.
• Ask professors to mention the event in relevant classes.
• Consider the environment. The law school has invested in digital signs throughout the Katz Building to reduce the need for printed posters. Use the following guidelines to create a flyer/graphic promoting your event. All flyers must be approved by the communications team (use the request form).
• If you have a need for printed flyers/posters for your event, you are responsible for printing copies and covering any related costs (e.g., purchasing specialty paper, cost of printing, etc.). 
• Reminder email. A week or several days before the event, you may want to send a reminder email to faculty and students. Important: If this is a co-sponsored event, please be certain that only one group is sending the email to law school group email lists.
• If you mention the law school in your promotional materials, you must refer to it as "Penn State Law in University Park." For information on the University's branding and editorial guidelines, refer to the Penn State Brand Book.
• The law school's communications office can provide you with the Penn State Law mark (logo). Submit your logo request using the communications request form.
• If you plan to purchase promotional merchandise (shirts, hats, etc.), first review the guidelines in our Student Org Logos, Artwork, and Merchandise: Marketing & Communication Policies.

Digital Sign Guidelines

Digital signs/flyers/posters must be submitted in PowerPoint or PDF format. Submit your digital sign using the communications request form and attach your sign. Signs will run from the date posted until the event date unless otherwise specified.

• All signs are set to appear for 10 seconds each rotation.
• Only one sign per event or program.
• For optimal display, design the sign in landscape format (16x9 inches). Maximum dimensions are 17x11 inches. If you are using pixels, set the dimensions to 4k display (3840x2160 pixels).
• Fonts: We recommend using official Penn State fonts, which you can find in the Penn State Brand Book. All Penn State fonts are free and available through Adobe Creative Cloud. Use large font sizes in your design to maximize visibility!
• People only view signs for a brief period of time! Keep this in mind in your design.
• Ideally, include no more than three to six lines of text on your sign. More than that amount of text is hard to read, and people lose interest. 
• Do not use all caps, except for an occasional word or two. A lot of text in all caps is very difficult to read quickly. 
• For maximum legibility, use strong color contrast: light text on a dark background or dark text on light background. For more on best use of colors, refer to the Penn State Brand Book. 
• No audio will be accepted.
• All signs are reviewed by the Communications Office. We won't publish signs if they contain: copyright violations, profane or derogatory language, sexually explicit material, or other inappropriate content.